Explore Climate Outreach online Britain Talks Climate toolkit – one of their biggest resources ever: https://climateoutreach.org/britain-talks-climate/
“We’re very excited to finally share Britain Talks Climate with you – our most comprehensive piece of research-based guidance yet!
|“Against a backdrop of growing concern about polarisation, it can be easy to forget that Britons are defined by so much more than left vs right or leave vs remain. Or for climate communicators to develop assumptions about who they are reaching – and who they can’t reach. The toolkit makes clear that there is currently no ‘culture war’ on climate change in Britain. But building narratives that resonate with a diverse range of values and everyday concerns is critical for the long-term goal of deepening public engagement – and keeping it there.|
Explore our full online toolkit where you can:
– read a summary of key insights
– understand the big picture context
– trust, race, gender, wealth, Covid-19- dive into the seven segments in depth, and how to engage each of them- access practical tools to apply these insights to your own work
It’s been great to see the media coverage of this project already, with Britain Talks Climate previewed on the BBC Radio 4 Today programme (starts at 1:51:26) and The Telegraph. If you’d like to discuss bespoke support to help you tailor your communications based on these insights, you can find out more here. Britain Talks Climate is a project led by Climate Outreach in collaboration with the European Climate Foundation, More in Common and YouGov.
Are you one of our international subscribers and wondering if this toolkit is for you? We are planning on rolling out similar projects in other countries – get in touch if you’d like to discuss.”