How to communicate about Climate Change
How to communicate Climate Change effectively to get different people interested and engaged in the subject is one of the major challenges we have as environmental organisations.
Here are some resources that we found useful in getting the message across. This guide by Futerra explains in a visual way “how to sell climate change.” In their own words: “At Futerra we like to sell the sizzle. We believe in a climate narrative that changes hearts, minds and even behaviours. ”
- Ralph also produced this useful toolkit – it is a Guide to how words can help wildlife as well as this handy short guide to communication pitfalls
How to talk to children about Climate Change
- Articles:
- 5 Tips for Talking to Kids About Climate Change (Without Freaking Them Out): https://www.rainforest-alliance.org/articles/how-to-talk-to-kids-about-climate-change
- This Mumsnet conversation: https://www.mumsnet.com/Talk/climate_change/3413484-how-to-talk-to-my-kids-about-climate-emergency-and-extinction
- Wisdom for Talking to Kids About Climate Change: https://www.sightline.org/2016/12/09/wisdom-for-talking-to-kids-about-climate-change
- Books:
- Rob Hopkins new book “What if becomes what is”
- David Sobel “Beyond Ecophobia” (https://www.davidsobelauthor.com/beyond-ecophobia)
- Videos:
- TV Interview on Climate Anxiety with Judith Anderson, Climate Psychology Alliance
- Greta Thunberg’s videos on Youtube
- “Demain” the film
- More resources:
- http://childreninpermaculture.com/catalogue-of-resources/
- www.childreninpermaculture.com
- https://education.gov.scot/improvement/Documents/ClimateChangeinScottishEducationBriefing140819new.pdf
- Games such as Snakes and Ladders adapted to climate change –> Lusi from Permaculture Scotland has one version
Partnerships
Britain Talks Climate: a toolkit for engaging the British public on climate change
Climate Outreach has published ‘Britain Talks Climate toolkit for engaging the British public on climate change’.
Against a backdrop of growing concern about polarisation, Britain Talks Climate project will support the climate community by providing an evidence-based, shared and strategic understanding of the British public and how to engage across the whole of society.
Going beyond ‘left vs right’ or ‘leave vs remain’ to uncover seven nuanced segments of the British public, Britain Talks Climate captures our differences but also our commonalities.
Britain Talks Climate is a collaboration between Climate Outreach and the European Climate Foundation (ECF), based on an extensive research process led by More in Common, ECF and YouGov. Britain Talks Climate follows on from More in Common’s broader October 2020 report, Britain’s Choice.