Thanks to Transition Edinburgh for this, picked up from their December newsletter:
Are we falling out of love with meat? By: Eating Better Dec 3, 2014 (click / tap title to read original blog)
A new YouGov survey of the British public commissioned by Eating Better and Friends of the Earth has found around one in three people (35%) say they are willing to consider eating less meat, with one in five (20%) saying they have already cut back on the amount of meat they eat over the last year. Only 5% say they are eating more.
The findings are published in Eating Better’s new report: Let’s talk about meat: changing dietary behaviour for the 21st century. This report concludes that despite strong evidence of the benefits for health and climate change, as well as public willingness to eat less meat, their efforts are unsupported by governments and most food companies.
Futher reading: Reversing meat eating culture to combat climate change